Discussed here today is as an SEO specialist, what are the SEO method tactics we can use and how you can drive traffic to your sites.
Lets Figure out the process to start with when you are starting up a brand new domain and you’re about to start promoting that domain name.
The primary to do when I’m setting up a new site is, I would do some research so I can plan out how I want to build the site around it. I like to go for the SEO side of it. I like to have a good on page structure. I’m also going to use that research to drive my off page content pointing back to it. As you know, you have to have your links having the right words. You also have to pay careful attention as to what page you’re linking back to. Research is a big component of that.
The research I mean here is keyword research. Being that I’m a SEO specialist, there are a number of things I’ll do for my research. Market Samurai is a great starting point. That would definitely help. There are more advanced things you can do as well, like actually run a pay per click campaign to find the high converting key phrases. Once you do, you can start matching your offers and going for higher conversions.
When you finally get your search query report going in your account with Google, then you can really get a feel for what sort of words people are finding a site for in the early phase. Then you can build out the site according to what the market’s telling you are high conversion type keywords. Everything I do is focused around buying keywords and going for the conversion.
What I’m doing here is accelerate my understanding of where the money is. So I will run some pay per click in the beginning to get data. I’ll use that data then to build more content. The content I’ll start distributing out across different networks using some of the things like Article Marketing. You’re probably familiar with that sort of stuff. Then I’ll use blog comments and then forums and press releases. I’ll also get links from other blogs by using some blog networks.
The end result of that combo is really going to power up the pages that you want to rank well and the ones that convert well.
So to wrap up, run some pay per click to find out what your buying keywords are, and monitor Google Analytics to know where people are converting from.
Then you have the information to say, these are the keywords I need to be doing, build out the pages on your WordPress platform for those particular buying keywords. So as a SEO specialist you’ve built all that on page stuff. Make sure you complete all the title tags and the right meta descriptions for on page SEO. Next you will want to look at crafting little pages of content to drive traffic straight to the offer, straight from that, or funneling into another sales letter, depending on what you’re working on.
A systematic process to follow is key when funneling traffic to a new domain and work out your step by step process from getting the right keywords to the final traffic targeting.
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