If you are a regular user of traffic exchanges I have a question for you…
What are you using squeeze pages for?
A lot of people are spending too much time and far to many clicks on traffic exchanges trying to promote network marketing businesses that require money upfront to join. Others like to promote their Internet home business or their blog, or free services such as other traffic exchanges and so, which is probably a better idea than promoting an expensive product or subscription-based network marketing company. However, it is still not the best use of traffic exchanges.
Sure, getting people to visit your website must be one of your aims and it will probably benefit your Alexa ranking if you have a stream of visitors from several traffic exchanges. However, my guess is that well over 99% of the visitors will click away as soon as they have earned the credit on the traffic exchange they are surfing.
Promoting other traffic exchanges that you are affiliated to has the merit of precision niche targeting, since your page viewers already use traffic exchanges. As traffic exchange programs are free to join there is a reasonable chance that a small percentage of page viewers were actually join up and perhaps even upgrade to earn you some credits or cash.
Unfortunately, those people are not recruited directly to your own primary mailing list which is where you want to have them. If you are going to cross-promote traffic exchanges, don’t spend too many good credits doing it. Instead advertise your traffic exchanges using cheap and plentiful banner ad credits. Traffic exchanges provide a wide range of banner ads for subscribers who wish to promote them. I have a hunch that banners promoting rival traffic exchanges get clicked more often than any other type of banner on traffic exchanges.
Bear in mind that nobody hangs around for very long on a web page when surfing traffic exchanges. So you have to catch them fast with something that is free and bold.
That is exactly what squeeze pages were designed for.
A squeeze page is a very simple, fast and downloading page designed for a single purpose, that is, to capture the name and e-mail address of as many visitors as possible.
A squeeze page should have a powerful headline, a call to action and a signup form. Perhaps you will want to add a short bulleted list of benefits and a photograph of the free report or product you are giving away, and perhaps even a photograph of yourself – but don’t overdo it.
Ideally, you should run a couple of different squeeze pages and run a split test to see which one performs better.
Another mistake a lot of people make is to promote too many things and spread themselves too thinly. People are too impatient to sell their main products, but you want to avoid that mistake. What you need to do on a traffic exchange is focus on building your list and then sell your products on the backend after people have signed up to your free offer.
The same goes for building your traffic exchange downlines. You can use the thank-you page and your auto-responder e-mail messages to do that. For example, some of the best traffic exchanges soaring4traffic and dragonsurf offer free ebooks that you can rebrand and offer your list as a freebie. Anybody who clicks the links and joins the listed traffic exchanges will be added to your traffic exchange downlines and you won’t have to worry about how to get them on your primary list because they are already on it!
So remember, when surfing traffic exchanges, don’t try to sell directly to the surfers but use a two-step traffic exchange strategy. First, focus on getting prospects onto your own list. Second, promote your primary products and build your traffic exchange and affiliate program downlines on the backend. That’s the way to maximise the value of traffic exchanges.
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